FitzGerald &
FitzGerald, P.C.
Business Development Specialists
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Business Development Specialists |
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This page was made by Kevin FitzGerald |
There once was a
businessman who helped his clients find four leaf clovers. He was a
successful businessperson but he could only help 100 clients find four leaf clovers each
year. No matter what he did, he could not
increase his business. This went on for a
number of years and began to bother the businessperson.
He was working harder each year just to maintain this level of business. One day he
discussed this with his accountant who was also concerned for his client. The accountant reflected on this and decided he
needed some help. He heard about a
philosopher that taught accountants how to help their clients. The accountant spent every waking minute for
four days listening to this philosopher and discussing the philosopher’s ideas on
helping the accountant’s clients. He
totally changed his focus and was eager to get back to his client to help him. When the
accountant returned to his client, he immediately asked his client if he had an open mind. The accountant learned that to help any business,
the owner must have an open mind and must be willing to change. The journey will be long and hard. The accountant did not want to make it, unless the
client really wanted to improve. He also
told his client that he needed to involve the accountant’s team. Another critical success factor was that he
couldn’t solve his clients’ problems without his team. The businessman
was willing to try new approaches. The
accountant and his team questioned how the client did business. They questioned who the customers were. They questioned how he acquired customers. They questioned every aspect of the
businessman’s operations. One day the
accountant and his team asked the client to travel with him to find a new patch of four
leaf clovers. The accountant and his team
asked the businessman very specific questions on how to find the four leaf clovers. They walked through the methods until they found a
patch of four leaf clovers. One of the team
members asked the client to pick one up and look underneath it. On it was written the four purposes of business. (They needed a magnifying glass to read it.) They picked up another clover and, underneath it,
the four ways to grow a business were written. They
picked up more clovers and together learned how to increase the client’s business. The client was so
happy with how the accountant and his team helped him develop his business that the client
started calling the accountant’s team his
“Business Development Specialists” and referred the business development firm to
his clients and friends. If you would like to discuss the four ways to grow a business or the four purposes of business, please give Barb Thoele or Lee Snyder a call at your convenience. Our goals are to help you grow your business and to get control of it. We can be reached at 636-227-2340 or email at trfitz@fitz-net.com |